BigXthaPlug

BigXthaPlug, the rising star out of Dallas, Texas, is rapidly cementing his place as one of hip-hop’s most magnetic and genre-bending voices. Known for his raw storytelling, unapologetic lyrics, and undeniable presence on the mic, he’s reshaping what modern hip-hop can look and sound like.

His RIAA platinum-certified singles “Texas,” “Mmhmm,” and “Levels” laid the foundation for his breakthrough sophomore album, Take Care. The album debuted at No. 8 on the Billboard 200 with 48,000 album-equivalent units in its first week, quickly dominating streaming platforms and earning praise from Rolling Stone, NPR, Billboard, Complex, and more. Take Care has since amassed over 3 billion streams, with hit single “Mmhmm” landing at No. 5 on Apple Music’s Rap Life: Best of 2024 and Spotify’s Top Tracks of 2024 (U.S. and globally). Meanwhile, “The Largest” earned a spot on Apple Music’s Rap Life: Best of 2024 and Amazon Music’s Best Hip-Hop of 2024 and Best Songs of 2024 playlists.

As Take Care Deluxe dropped, BigX was recognized as XXL’s 2025 Best New Artist, a 2025 iHeartRadio Best New Rap Artist nominee, Amazon Music’s 2024 Breakthrough Hip-Hop Artist, and a standout member of the XXL 2024 Freshman Class. He has delivered showstopping performances at the NFL Eagles Philadelphia Super Bowl Winner Party, Rolling Loud 2025, and Dreamville Fest 2025, proving he’s a must-see force on any stage.

BigX’s Take Care North American Tour sold out 30 venues and drew over 35,000 fans, with the sold-out energy extending into Take Care Canada, underscoring his fast-growing international appeal. This year, he brought that momentum overseas for his first-ever European run, performing at Wireless Festival, Openair Festival, Slottsfjell Festival, and Lollapalooza Berlin — a landmark moment connecting his Texas roots with global crowds.

Adding to his unstoppable rise, BigXthaPlug has also made a splash in the country music scene with his breakout hit “All The Way” featuring Bailey Zimmerman — which debuted at No. 1 on Spotify’s USA Charts, hit No. 2 on Apple Music, reached No. 4 globally on Spotify, and soared to No. 1 on YouTube’s Trending Top Music Videos chart. As a surprise to fans, BigX brought the single to life with a buzzworthy live performance at CMA Fest, further solidifying his country crossover. He followed up with “Home” featuring Shaboozey — another bold step blending country storytelling with hip-hop grit — and has teamed up with country’s biggest breakout names like Jessie Murph for “Holy Ground” and Teddy Swims for “All Gas No Breaks,” fusing raw country emotion with his Texas-rooted hip-hop energy.

In recognition of his genre-blurring impact, BigX was honored with the Billboard Country Innovator of the Year Award 2025 and a Billboard Future Genre Cover spotlight. He also graced the cover of GQ Hype and delivered a standout performance on Late Night with Jimmy Kimmel, honored on EBONY’s 2025 Headliners List, and nominated for BET Awards 2025 Best New Artist of The Year  showing just how far his star power reaches across music and culture.

Fans can catch BigX continuing to break boundaries on stage — from Coachella 2025, Stagecoach 2025, Lollapalooza Berlin 2025, and Wireless Festival 2025, Somewhere Festival, Sand in My Boots Festival, to upcoming sets at Outside Lands 2025, Oshega Festival,  Bootheel Rodeo, and as an opener on Druski’s wildly popular Could’ve Been Records Tour and more — adding yet another unprecedented chapter to a story that’s only just getting started.

Building on the momentum of his hit single “All The Way,” BigX released "I Hope You're Happy," a groundbreaking country-inspired album in partnership with UnitedMasters. The 11-track project explores love, heartbreak, growth, and triumph, blending BigX’s Dallas grit with the storytelling of country music. Featuring Luke Combs, Jelly Roll, Darius Rucker, Shaboozey, Thomas Rhett, and Ella Langley, the album highlights his artistic evolution. It is the only album in the last 10 years to rank in the top 2 on both Billboard’s R&B/Hip-Hop Albums and Country Albums. The project has received widespread acclaim, including a recent New York Times cover story, and has generated over 100 million global on-demand streams.

Following the release of “I Hope You're Happy,” BigX delivered a standout performance at the 2025 BMI R&B/Hip-Hop Awards, where he was recognized on the Songwriters & Publishers of the Most Performed Songs list for his breakout hit “MMHMM.” The single “All The Way” reached No. 1 on both the Hot Rap Songs and Hot Country Songs charts, while the album debuted at #7 on the Billboard Top 200. Capping off a landmark year, BigX was recognized on Billboard’s Power Players list for his influential role as the founder of 600 Entertainment, further solidifying his impact as both a visionary artist and executive in the music industry.

The Iowa born, Nashville bound artist, XOLEX (pronounced like her usual sign-off, XO, Lex) is a non-conformist country woman, and won’t apologize for it. Forged by gritty faith and relentless resolve, her sound fuses pop sensibilities with soulful roots and a rock n’ roll edge. At the center of her relatable narratives and lyrical prowess, is a voice that’s raw, addictive, and impassioned, laying the groundwork for a lane that’s all her own. 

Her emboldened single, “Ain’t Buyin It”, co-written & produced by Nashville veteran Bobby Terry (Garth Brooks, Faith Hill, Tim McGraw) and fellow songwriter EllieMae, is the power charged boost we all needed but didn’t know we deserved. XOLEX, who has been open about her past experience in a toxic relationship, gifts us an empathetic and unwavering, moving on anthem, in “Ain’t Buyin It”, rather than dwelling on her past misfortunes. XOLEX, whose given name is Alexis Curran, began writing songs as a child in the small town of Chariton, Iowa. She spent her early years cultivating a strong sense of community roots, family values, and some creative ways of passing the time. “There wasn't much to do so my friends and I would do the craziest stuff like floating down a dirty river or go "wheeling” and “mudding” which was basically us just us four-wheeling and driving big trucks around in the mud on a rainy day. Looking back it's so funny to me.”

After high school XOLEX attended Iowa State University, where she studied marketing and advertising, and began to cultivate her unique style and individually. “In the same way that somebody can go to a country concert and jam out with their boots and cowgirl hat and then the next day go to a hip-hop/trap gig with heels and a sexy dress—I just love it all. To able to connect with everyone despite different upbringings, or cultural backgrounds is important and beautiful and that!s what being human is about.” During her freshman year at school, she began to experience some unexplained and longterm symptoms. As time went on, she was sleeping 14+ hours a day and still waking up tired, unable to brush her teeth or hair and sometimes had a hard time breathing. After months searching for answers and what she best describes as divine intervention, she was diagnosed with an autoimmune disease. She has since turned to holistic health and medicine and hopes to educate others on how to handle chronic pain. “Health and wellness is something I!m extremely passionate about and in a way it chose me. My end goal is to move people with my music but also my life story and set an example.”

At the start of the pandemic, XOLEX decided to take her songwriting to the next level and quickly found the studio to be her sanctuary. After some trial and error and deciding to walk away from a less than desirable recording contract, she has found herself at home with her Nashville music team. Through it all she’s developed a resilience and swagger that’s common
among her biggest female influences: Miley Cyrus, Lady Gaga, Adele and Carrie Underwood.

“No matter what, my energy speaks for itself and I hope that people can feel that and connect with me through my music, to know they!re not alone.”
- xo, Lex.