Heinrich Family, Petersen Cattle, Grate View Farm, Maquoketa
Saturday, August 16 at 11:45 a.m. – Anne and Bill Riley Stage
As a multi-generational, diversified family farm operation, the Heinrich family, Peterson Cattle and Grate View Farm raise beef cow/calf pairs, milk 60 Holstein and Jersey dairy cattle, and grow corn, soybeans, alfalfa and oats in Maquoketa, Iowa. Joe and Shelley Heinrich have instilled a deep passion for agriculture with their family, including nephew Troy Petersen and wife Anessa of Petersen Cattle, and daughter Amber Selman and husband Ben of Grate View Farm.
Joe and Shelley oversee the overall operation, with daughter Amber and her husband responsible for the day-to-day management of the dairy. Joe and Shelley’s nephew, Troy Petersen, and his family operate a separate portion of the farm, focusing on row crows and beef cattle. The Heinrichs’ younger daughter, Jill, also farms with her family in their own enterprise, raising pork, beef and lamb on the family’s heritage farm, which traces back to Joe’s great-grandfather.
The family’s dairy operation was revitalized in 2019 when Amber and Ben joined the farm operation, bringing a herd of Jerseys from Ben’s family farm in Indiana. Since then, the couple has modernized several management practices, resulting in a near doubling of milk production.
The Heinrich family is happy to share their farming stories with others, whether it’s taking a calf to the local elementary school or volunteering at an FFA fundraiser. Recently, the family has launched a website and social media accounts to showcase how they care for the land, animals and the next generation of farmers. Joe has been a respected voice for Iowa dairy producers, and Shelley has provided leadership as chair of the Iowa Dairy Princess program. Amber is also an advocate through her participation in Midwest Dairy’s DEAL program.
The Heinrich family exemplifies the values of Iowa farm values – commitment to their land, livestock and community. They have an unwavering dedication to Iowa agriculture, being stewards of both tradition and progress in the agricultural occupation.