Iowa State Fair






As we look toward to the 2021 Iowa State Fair, we fully anticipate things must look and feel different. Our commitment to ensuring the health and safety of everyone present on the Fairgrounds will be a primary focus along every step in our planning process.

We are optimistically moving forward with 2021 sponsorship planning. As a prelude to this process, we surveyed 95 current sponsors in November 2020. The results indicated that 90% of respondents are completely satisfied with sponsorship program execution. That is good news! But the tougher news is approximately 62% expect sponsorship budgets to decrease somewhat. Which makes Flexibility – Creativity – Patience our watchwords as we move forward.

The Sponsorship Team is prepared whenever you are ready to start planning a presence at the 2021 Iowa State Fair.

As an official sponsor of the Iowa State Fair, your organization will have a tailored opportunity to interact with more than one million people! Since 1886, the Iowa State Fair has been a source of family entertainment. Livestock competitions, concerts, thrill rides, food, hundreds of exhibits and displays and so much more, bring crowds to the Iowa State Fairgrounds for the most fun-filled eleven days in August.

Engaging in a sponsorship at the 2021 Iowa State Fair is a partnership between your organization, the Fair and more than one million annual attendees. We are committed to a positive and memorable experience for all parties. When considering a sponsorship opportunity with the Iowa State Fair, imagine the experience you want to create and the impression you want Fairgoers to remember.

While some sponsors seek on-site exhibit space to engage with the fairgoers, other sponsors seek branding and logo placement. Others prefer to support a special event, attraction or Fairtime contest. Still others seek to create a unique experience for Fairgoers.

Whatever your goals, we will help you meet them. As an Iowa State Fair sponsor, you have the opportunity to directly interact with Fairgoers and share your product, service or message. Whatever your need or objective, we can help you sell, sample or promote your business or message.

Start planning your Fair presence by reviewing the 2021 Sponsorship Brochure and 2019 Post-Fair Sponsorship Report.

If a shorter activation is your preference, please review the 2021 Mobile Marketing Brochure.

If a single day on the Fairgrounds in a prime location serves your goals, then take a look at the 2021 Day of Fair Sponsorship Proposal.

Event analytics are available here: Iowa State Fair Analytics Summary

Every Iowa State Fair sponsorship is unique and can be customized to meet your goals. If you are interested in a sponsorship opportunity for the 2021 Iowa State Fair, please contact us at your earliest convenience.

We look forward to helping you plan a successful Iowa State Fair sponsorship.

Meg Courter
Sponsorship Director
Direct: 515.401.1676
Fairtime Cell: 515.229.1479

Best of Show

Corteva Agriscience

Van Wall Equipment

Grand Champion Sponsors

Homemakers Furniture


U.S. Cellular

MidAmerican Energy Company

Champion Sponsors

Iowa Realty


Winnebago Industries

Purple Ribbon Sponsors

Mattress Firm

Alliant Energy

Atlantic Bottling Company

Chevrolet Motor Division

Christensen Farms




Pepsi Beverages Company


Prairie Meadows

Wolfe Eye Clinic

Taco John's

Iowa Corn

Blue Ribbon Sponsors

Urban Air

Firestone Ag Tire

Titan Tire


Kemps Dairy

Iowa Bankers Association

Broadlawns Medical Center


Agri Pro Enterprises

Buick GMC

Concept by Iowa Hearing Aid Centers

Cellular Advantage

Cookies Food Products

Fareway Meat & Grocery

LRI Graphics, Inc.

Meskwaki Bingo Casino Hotel

Midwest Ford Dealers

Home Solutions of Iowa




Touchstone Energy® Cooperatives of Iowa


Premier Landscape & Irrigation

Iowa Soybean Association

Red Ribbon Sponsors

Iowa Department of Public Health

The Lawn Ranger

Simpson College

Sylvan Learning Centers

Kwik Star

Iowa Egg Council

Iowa Lottery

Henning Companies

HealthPartners UnityPointHealth

Bankers Trust

Community Choice Credit Union

Delta Dental of Iowa

Farm Bureau Financial Services

Iowa 4-H Foundation

Iowa Credit Union League

Mountain Valley Spring Water

Solar Day

Stivers Ford Lincoln of Iowa

Iowa Beef Industry Council

Iowa Select Farms

White Ribbon Sponsors

WeWash Laundry Co.

Holiday Inn Downtown Mercy Campus

Iowa Healthiest State Initiative

Orscheln Farm and Home

Renewable Energy Group

Iowa Pork Producers Association

Midwest Dairy


Des Moines Marriott Downtown

Drake University

GuideOne Insurance

John Deere