It’s All That! The food, the fun, the competition, the traditions and the moments that make the Iowa State Fair one of a kind. From Fair favorites you’ve been counting down to all year to new experiences you won’t see coming, It’s All That is everything you love about the Fair—and then some. Join us August 12-22, 2027, for 11 days of big entertainment, new foods, friendly competition, time-honored traditions and plenty of Fair magic. It’s all happening at the Iowa State Fair. And really… you won't want to miss it!