The Iowa State Fair is proud to partner with presenting sponsor ChildServe, along with programming sponsors Drake University and IAble, to host Sensory-Friendly Morning on Wednesday, August 19, 2026, from 8 a.m. to noon.

Now in its fifth year, Sensory-Friendly Morning continues to grow, offering a welcoming and accessible Fair experience for individuals and families. Thoughtful adjustments are made across the Fairgrounds to reduce sensory overload, including lower sound levels, limited flashing lights, clearly marked directional signage, designated educational areas and trained volunteers throughout the morning.

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As summer returns to Iowa, so do the flavors and home-grown spirit that make the season special. From August 13-22, Iowa vendors, gardeners and makers will bring their best homegrown products to the Iowa State Fair Farmers Market. Young entrepreneurs can apply for the 2nd Annual Kids Makers Market on the final day of the Fair, where kids ages 5 to 17 can sell their handmade creations and creative talents for awards.

Deadline to apply: July 1, 2026

Markets

Six Iowa County Fair Nominees Honored with 2026 Heart of the County Fair Award

Award Presented by Iowa Agribusiness Radio Network and Wyffels Hybrids Recognizes Outstanding Service to Local County Fairs in Iowa

DES MOINES, Iowa — The Iowa Agribusiness Radio Network, in partnership with Wyffels Hybrids and the Iowa State Fair, is proud to announce the recipients of the 2026 Heart of the County Fair Award, recognizing individuals and families who make extraordinary contributions to the success and vitality of Iowa’s county fairs.

The Heart of the County Fair Award was created to honor those whose dedication, leadership, volunteerism, and passion help strengthen the traditions and community spirit that make county fairs such an important part of rural Iowa.

“This award recognizes the people who often work behind the scenes, investing countless hours to ensure their county fair remains a place where youth can learn, families can gather, and communities can celebrate agriculture,” said Russ Parker, Operations Manager and owner of the Iowa Agribusiness Radio Network. “These individuals and families truly represent the heart of Iowa’s county fair tradition.”

The 2026 Heart of the County Fair Award recipients include:

Northwest District

Candice Farrer, Plymouth County Fair

Northeast District

Dana Strendel, Big 4 County Fair

Southeast District

Richard Coussens, Mississippi Valley Fair

South Central District

The Justin Rozenboom Family, Monroe County Fair

Southwest District

Gerald Sychra, Adair County Fair

North Central District

Wade and Pam Kahler, Story County Fair

Recipients were selected from nominations submitted by their peers based on their demonstrated commitment to supporting and enhancing their local county fairs through volunteer service, leadership, mentorship, community involvement, and dedication to preserving Iowa’s rich fair tradition.

“County fairs thrive because of individuals and families who willingly give their time, talents, and energy to create meaningful experiences for exhibitors, fairgoers, and communities,” said Trista Thompson, Manager of Brand Marketing for Wyffels Hybrids. “We are honored to help recognize these outstanding Iowans and the impact they have on future generations.”

Award recipients will be recognized locally during their respective county fairs and will also be honored during County Fair Day at the Iowa State Fair on August 14. Each recipient will receive a commemorative plaque, a cash award, Iowa State Fair admission tickets, VIP parking, and food coupons as part of their recognition.

Additional information about each recipient and their contributions to their local county fair is available from the Iowa Agribusiness Radio Network upon request.

The Iowa Agribusiness Radio Network and Wyffels Hybrids congratulate all six recipients and thank them for their continued dedication to Iowa agriculture, youth development, and the success of their local communities.

About the Heart of the County Fair Award

The Heart of the County Fair Award is presented annually by the Iowa Agribusiness Radio Network to recognize individuals and families whose service, leadership, and commitment help make Iowa county fairs successful and sustainable for future generations. The award celebrates the volunteers, advocates, mentors, and community leaders whose efforts often occur behind the scenes but whose impact is felt throughout Iowa’s fair system.

About the Iowa Agribusiness Radio Network

The Iowa Agribusiness Radio Network provides trusted agricultural news, market information, and farm programming to audiences across Iowa, connecting farmers and rural communities with timely and relevant information.

About Wyffels Hybrids

Wyffels Hybrids is a family-owned seed company committed to helping farmers maximize yield potential through high-performing corn genetics, agronomic expertise, and local service.

Media Contact

Russell Parker 
Operations Manager 
Iowa Agribusiness Radio Network 
russ@iowaagribusinessradionetwork.com 

The Iowa State Fair is featured in "State Fairs: Growing American Craft," an exhibition on display at the Smithsonian's Renwick Gallery in Washington D.C. August 22, 2025-September 7, 2026. The exhibition is dedicated to artists' contributions to the great U.S. tradition of state fairs with more than 240 artworks on view, dating from the mid-nineteenth century to the present.

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Renovations and Improvements

Interested in learning about Iowa State Fairgrounds projects and renovations? Learn more about the Renovations and Improvements that are taking place on the Iowa State Fairgrounds.